The small winemaking town of Rača has a history going back to Roman times. Its earliest written records, from 1245, mention a settlement on the southeastern slopes of the Small Carpathians. During the Middle Ages the locally produced wine was regarded as the region’s best, and exported to Silesia and Austria. In 1767 Empress Maria Theresa granted Rača’s producers a licence to produce terezianska frankovka , so declaring the local red wine worthy of the imperial table.

In order to protect their products against interference and fakes, Rača’s winemakers marked their barrels by scorching special marks on them. Winemaking traditions are still a significant part of the local culture, and the annual grape harvest festivals, here and in Modra, attract many visitors.